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SPEAKERS
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Tim Armour
Managing Director
Morningstar
Tim Armour is a managing director of
Morningstar, Inc., responsible for strategic relationships and business
development.
Before joining Morningstar in 1998, Armour
was president of Stein Roe Mutual Funds, a division of Stein Roe & Farnham,
where he also was president of fund trusts and a member of the board of
directors.
Prior to Stein Roe, Armour served as
senior vice president and director of marketing for Citibank in Chicago,
where he was responsible for marketing and public relations. Armour worked
for more than 10 years in a variety of marketing and strategic planning
positions. He also served three years as a lieutenant in the Supply Corps of
the U.S. Navy.
Armour holds a bachelor’s degree in
business administration from Gettysburg College and a master’s degree in
business administration from Columbia Business School.
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Brent Klassen
Blue North Strategies
Brent Klassen has been working with personalized
communications programs for over a decade.
In the early 90s with Cam at Information
DesignWorks, he recognized that certain technologies that were critical to
the execution and deployment of personalized communications had not yet
sufficiently matured. So he spearheaded IDW’s efforts to build a technology
framework for personalized communications that subsequently became the basis
for much of that company’s work.
With some of the technology issues resolved,
Brent turned his analytical skills to focus on the techniques of dynamic
communication, embracing the challenges both in designing for dynamic
content, as well as writing dynamic content. He has written and spoken on
these techniques as they play an important role in bringing personalization
into the mainstream.
In the late 90s, with wheresfrankie.com,
Mspect Canada, and Bell Globemedia Interactive, he expanded his interest in
dynamic content to other media – namely, the Internet, and various wireless
technologies, each of which brings a unique set of challenges to bear on the
publication and comprehension of dynamic content.
Starting Blue North Strategies with Cam in
2002 represented a return to corporate communications, but with an enriched
background in managing content across various media. As personalization
technology continues to mature, Brent continues to focus on the disciplines
of design and content creation as they apply to personalized communications,
and is able to use his experience to unlock strategic communications
opportunities for Blue North’s customers.
Brent lives in Toronto with his wife, Val,
and three sons: Kieran (wants to be a hockey player), Nathan (wants to be a
rock star), and Joel (wants to have his diaper changed). He plays music in
his spare time (such as it is with three young kids), and enjoys writing
short fiction almost as much as marketing copy.
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Pat McAnally
SunGard
A veteran of the business continuity industry for over a decade, Pat
McAnally has been a key player in marketing and consulting outreach
strategy for SunGard Availability Services, as the company grew from
$150M in North American business, to a $1.2 billion global organization
with operations in 14 countries.
As a published author, speaker and subject matter expert on
Information Technology and the impact of new regulations, McAnally
currently heads SunGard’s Thought Leadership program, focused on
bringing the intellectual capital and experience of SunGard’s team of
2,000 global experts to the IT community.
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Phil Edwards
Standard & Poor’s
Phil Edwards is Managing Director of funds research in Standard &
Poor’s Investment Services business unit. Mr. Edwards leads a research
team of over 65 fund analysts located in nine countries around the
world. A long time advocate of increased disclosure and transparency of
mutual funds, Mr. Edwards is seen by the media, investors and fund
sponsors as an important, third party source of information in the fund
industry.
Mr. Edwards has been with Standard & Poor’s since 1983,
holding various analytic, business development, management and planning
positions. From 1983 to 1994, he worked in the Public Finance
department of Standard & Poor’s Credit Market Services, providing
ratings to state and local governments. From 1995 to 1997, Mr. Edwards
devoted his analytical expertise to the Strategic Planning Group also
of Credit Market Services. In 1998, he was appointed Managing Director
of Standard & Poor’s funds research.
Prior to joining Standard & Poor’s Mr. Edwards worked at
EBASCO Services, Inc - a major design, engineering, & construction
firm - in a planning capacity. Mr. Edwards has received both an MBA
(1980) and BSBA (1978) from the University of Florida.
Phil Edward’s areas of expertise include:
- Mutual Fund Research, Selection, & Analysis
- Mutual Fund Regulatory Issues & Developments
- Separate Account Manager Evaluation
- Mutual Fund Trend & Performance Analysis
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Ray Dieter
Regional Vice President
INSCI Corp
Ray Dieter is the Regional Vice President
for INSCI Corp, a leading provider of Web-based document delivery,
document archiving, and digital asset management solutions for the
financial services market. Ray has a long history of providing solutions
that improve customer communications. Prior to INSCI, he
had a 14-year career at Xerox Corporation, where he helped thousands of
customers incorporate high-speed laser printing and electronic
communications using Xerox toolsets.
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Cam Shapansky
Blue North Strategies
Cam Shapansky, a Blue North
Strategies partner, is a personalization pioneer and has been a leading
consultant and advocate for the cause since the early 1990s.
While working at the prominent
Toronto design firm Cooper & Williamson in the early 90s, Cam realized that
by harnessing technology rather than resisting it corporate communications
could have access to a whole new realm of opportunity. As co-founder of
Information DesignWorks, Cam turned this realization into a successful
business that worked with the Who’s Who of the Canadian financial sector.
In 1998, Information
DesignWorks was bought by Optus Corporation. As a member of the Optus senior
management team and president of Optus Art & Logic, Cam continued his
industry leadership. As big fish continued to get swallowed by bigger ones,
Cam found himself on the Symcor senior management team in 2000. Symcor, a
$650 million Canadian company, is Canada’s largest producer of transactional
documents.
Cam and Brent started Blue
North Strategies early in 2002. Blue North is a niche provider of corporate
communications services, with an emphasis on personalized programs. Blue
North works primarily with clients in Canada and the US. Blue North’s
success stories with major clients prove clearly and soundly that
personalization works!
Cam is also a regular
speaker/keynote speaker at marketing, design, and industry conferences.
Recent events include the Financial Communications Forum in Boston, Xplor
events in Mississauga, Toronto and Calgary, the annual CMA conference in
Ottawa, and the IIID symposium in Vienna, Austria where he was the keynote
speaker. He has published a variety of articles on personalized
communications and is often quoted in the media.
On the personal side, Cam
lives on a farm in the Cambridge, Ontario area with his wife Debbie,
children Gabrielle and Reuben, dog (Todd), two cats (Dude and Dell), and a
whole bunch of sheep and chickens. Cam is involved in international
development work. He has lived and worked in Egypt, and currently serves on
the local MEDA (Mennonite Economic Development Associates) board of
directors.
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Cheryl Kay
Art Plus Technology
Cheryl has extensive knowledge of the financial and insurance
industries, with special emphasis on retirement plans, mutual funds and
variable annuities. She is a key APT resource with expertise in
communications project management, business systems analysis,
information design, document and forms analysis, and electronic and
print-on-demand production and delivery. Cheryl also has held the lead
role in managing the design and implementation of APT’s hosted
solutions. Before joining APT, Cheryl had thirteen years experience in
the Document Management Department of Manulife Financial and ten years
as an Account Manager with Moore Business Forms. In her tenure with
both companies, she held various project management and senior level
business analysis and program development roles. She is a frequent
speaker at various industry events, and is a member of the Design
Management Institute (DMI), Xplor International, NAVA and SPARK.
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Deborah L. Ryan
Director, Project Management
WySTAR Global Retirement Solutions
Deborah managed a defined contribution statement redesign, which
received the DALBAR Communications Seal for excellence in customer
communication in both 2002 and 2003. Deborah has over sixteen years of
experience in the financial services industry, concentrating in both
mutual funds and retirement plans. She has worked for WySTAR Global
Retirement Solutions (WySTAR Global) and its predecessors since 1987,
during which, she has held various project management and senior
management roles.
Deborah currently is a Director and Project Manager with WySTAR Global.
WySTAR Global is a premier provider of innovative systems and
outsourcing services for retirement plans. WySTAR Global has 4,100+
retirement plan clients, 1.3+ million plan participants and pensioners,
50+ years in the retirement plan business and $50 billion in assets
under administration.
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Donna Wong
Director, e-Business Solutions
Manulife Financial
Donna has over twelve years experience in the financial services
industry with knowledge of the US and Canadian pension markets. She
joined Manulife Financial in 1995 and has worked in a variety of
marketing positions in product management, inforce marketing, customer
technology and currently, as the Director of e-Business Solutions in
the Sales & Distribution area for U.S. Group Pensions. Donna is
responsible for the promotion and use of web sites by Third Party
Administrators and Brokers. Prior to joining Manulife Financial, she
was a Marketing Manager in a trust company where her responsibilities
included the marketing of mortgages, savings accounts, mutual funds and
retirement products.
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Elizabeth Gooding
President
Art Plus TechnologyElizabeth
Gooding founded Art Plus Technology, and has established the firm as a
premier provider of communication strategy, design and development
services. Her experience includes information and process design, RFP
development, and technology and outsourcing evaluations. Elizabeth was
the editor of e.bill magazine until 2002 and has written for a wide
variety of industry publications on process design, cross-channel
branding, electronic presentment, content management and technology
convergence. Elizabeth has helped CIGNA, Fidelity and T. Rowe Price,
among others, to streamline their business process, improve customer
retention, and maximizing new opportunities through document design,
print and Internet technology. She is a member of the AIIM Conference
Planning Committee and the chair of the Financial Communications Forum
Advisory Council. She was honored in 2002 by OutputLinks as a Woman of
Distinction in the Output Management Industry.
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Jeetu Patel
Executive Vice President
Doculabs
Jeetu Patel is the executive vice president of Doculabs, Inc., Patel
leads Doculabs' business development initiatives, aligning the
companies, research strategy with the need of Fortune 1000 customers.
His efforts enable Doculabs client services team to identify the
appropriate technology strategies and solutions that best match each
client's business requirements. Patel has directed a vast number of
customer projects, including identifying customer needs around content
management, vendor solution development, and process automation
solutions. He frequently interfaces with key executives from both
technology user and solution-provider communities to discuss
developments in emerging technologies and business strategies. Patel
has delivered keynote addresses and is a frequent speaker at industry
conferences, including Thomson Media Conferences, CMP Events, NACHA's
Payments, and others. Patel is regularly published and quoted in
leading industry publications, including CIO, InformationWeek,
Transform, USA Today, and AIIM E-DOC Magazine.
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Mark A. DeCollibus
Senior Strategist
Art Plus Technology, Inc.
Mark joined APT in 2004 from Print Mail Consulting Group, LLC. Prior to
PMCG, Mark served as Senior Vice President, Marketing Services for
Scudder Investments where he was responsible for Creative Development,
Investor Information Delivery, and Fulfillment Groups serving 7
distinct lines of business. While at Scudder he implemented a series of
projects that reduced annual expense by 14 million dollars. Initiatives
included an end-to-end process for Annual Reports and Prospectuses that
reduced costs by $3.4 million while reducing time to mail by 7 days and
E-delivery of compliance and Proxy voting statements. Mark also managed
a variety of outsourcing relationships related to these initiatives.
Previously, as Vice President of Publishing at Fidelity Mark
established and implemented a standard language library for
prospectuses and ran the Document Services operations across 8 sites.
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Nick
Romano
President and CEO
Prinova Technologies Inc.
Nick
Romano, P. Eng., is President and CEO of Prinova Technologies Inc.
Prinova specializes in designing and implementing state-of-the-art
solutions for enterprise document processing systems. Nick has strong
operational and financial management skills and is particularly skilled
at facilitating Joint Analysis and Design sessions with clients to
organize projects and manage scope and requirements in a cost-effective
manner. Nick speaks internationally on implementing successful document
solutions with topics ranging from design, messaging and
personalization through to shop floor automation and advances in
document delivery. Nick graduated in 1994 with a Bachelor of
Engineering and Management from McMaster University in Hamilton,
Ontario. Nick is a Professional Engineer and sits on the Advisory Board
of the Electronic Document Systems Foundation and has been recently
appointed to the Strategic Planning Committee for Xplor International.
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Kemal Carr
Madison Advisors
Kemal Carr leads Madison Advisors, an
independent analyst firm that provides project-based advisory services
designed to assist clients with technology selection and business process
decisions. Under his direction, Madison Advisors is establishing its market
niche addressing the needs of the electronic and print customer
communications marketplace. Carr also is instrumental for the formulating
Madison Advisors' strategic partnerships with numerous trade associations
and exhibition producers.
Kemal is regularly sought out by some of the leading output technology
publications to write about or comment on some of the industry’s key issues
and topics, including articles on electronic bill presentment and payment (EBPP)
in Data Processing Technology, Digital Publishing Solutions, and Mailing
Systems Technology. He also is asked to speak at trade events, including
sessions at Xplor’s Global conference in 2002.
Prior to forming Madison Advisors in 2001, Kemal held various system roles
including three years with the industry analyst group at Doculabs and seven
years in the systems company of Fidelity Investments.
B.B.A., Management Information Systems, University of Wisconsin, Madison,
Wisconsin
M.B.A. Candidate, Management, Texas Christian University, Fort Worth, Texas
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Priscilla Emery
President
e-Nterprise Advisors
Priscilla Emery is President and founder of e-Nterprise Advisors.
e-Nterprise Advisors provides market research, strategic planning and
advisory services in Enterprise Content Management to both vendor and
user organizations. Prior to establishing e-Nterprise Advisors, she was
Senior VP of Information Products and Services for AIIM International
where she was responsible for the development and delivery of
publications and other information-oriented products and services to
AIIM members and associates. Prior to her position at AIIM, Ms. Emery
was VP and Director of Gartner’s Electronic Workplace Technologies
research center and New Science’s Intelligent Document Management
service. She has provided many Fortune 500 user and vendor
organizations with strategic planning advice in the areas of document
management and the assimilation of new and emerging technologies. Ms.
Emery has also worked at Blue Cross & Blue Shield of Connecticut,
Combustion Engineering (now ABB), Primerica Corp. (now Citicorp) and
Bell Telephone Laboratories.
Ms. Emery has over 25 years experience in the information systems
industry, has been a featured speaker at international industry events,
has been quoted in business and industry publications such as The Wall
Street Journal, The Washington Post, Computerworld, InformationWeek,
Software Magazine and PCWeek, and has written numerous articles for
publications, such as Imaging and Document Solutions, e-doc, KMWorld,
and DB2 Magazine. She has also written Knowledge Management: The
Essentials, an AIIM International publication, and E-Mail Management
Tools: Sorting Through the Options. She has a B.A. in Mathematics from
Lehman College (part of the City University of New York). Ms. Emery is
an Advisory Board Member of the Electronic Document Systems Foundation
(EDSF) and was also listed as one of the top 50 influencers of the
document management industry in KMWorld magazine. She has recently been
named conference chair for the 2004 AIIM Conference Program committee
and one of the 20 Leaders to See in 2003 by CMSWatch. Ms Emery also
holds the Masters of Information Technology and Laureate of Information
Technology for Electronic Imaging designations from AIIM International
and is a member of both ARMA International and Xplor International.
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Carolyn Valiquette
Ms. Valiquette has a strong background in marketing and management in
the technology industry. She serves as the Director of Services at
Caslon & Company (www.caslon.net), a consulting and research firm
which helps senior managers understand key technical issues and market
dynamics in the digital printing and publishing arena. Ms. Valiquette
also serves as the General Manager of PODi (www.podi.org), the Digital
Printing Initiative, a not-for-profit industry consortium managed by
Caslon. From the PODi charter to promote the industry and the standards
within it, comes unique access to vendors and service providers
throughout the digital printing ecosystem. This broad view of the
industry allows Caslon to offer highly targeted services to senior
marketing managers at Global 2000 companies. Caslon services enables
major corporations to benchmark their processes, select the right
tools, and ultimately implement winning, best in class digital print
strategies. In previous roles, Ms. Valiquette developed marketing
campaigns and campaign management software for companies such as Kodak,
Sun Microsystems, and Microsoft. She has managed large-scale enterprise
integration projects for clients such as Lowe’s Home Improvement,
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Michael Fee
Michael Fee is director of banking and financial services solutions for
Mobius, the leading provider of integrated software for total content
management (TCM). He is responsible for the company's direction in the
development of sales strategies, business relationships, alliances and
products for the banking and financial services industry, including
archiving, image, check image, and e-statement delivery. Fee came to
Mobius with 15 years of experience in the banking industry focused on
payment systems strategies and operations.
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Richard Medina
Principal Analyst
Richard Medina is a principal analyst at Doculabs, Inc., a technology
consulting firm that lowers the business risk of technology decisions
through client specific recommendations, objective analysis, and
in-depth research. Medina works with Fortune 1000 customers to identify
the most appropriate technology solutions for their business
requirements. He also provides executive-level consulting for
technology vendors. Medina has performed hands-on evaluations of a vast
number of products, including solutions for records management, content
management, and infrastructure. He frequently communicates with key
executives of both the corporate and vendor communities to discuss
strategic developments in the technology landscape. Medina is a
frequent speaker at industry conferences, including AIIM, Momentum, and
Call Center Demo. He has also become a sought-after host and presenter
for many online seminars. Medina is regularly published and quoted in
leading industry publications, including InformationWeek, Transform,
Call Center Magazine, and AIIM E-DOC Magazine. B.A., Philosophy, Loyola
University of Chicago
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Sherri Neasham
Sherri Neasham is the founder and CEO of FinanCenter, a software firm
which provides online marketing tools to capture and cultivate online
leads for the financial services industry. As a financial marketing
expert, Ms. Neasham's articles on affinity marketing, cross-selling,
and asset liquidation strategies have been published in financial
journals such as the ABA Journal and American Banker. She has spoken at
national and international conferences on topics such as Web site
usability, online selling of consumer lending products, online lead
generation, and online marketing of financial services. Ranking in the
top 10% of Internet World Speakers, she established and moderated
Internet World's Financial Services Summit, which featured major
financial institutions as well as AOL, Microsoft, Intuit, Reuters, and
Bloomberg. Ms. Neasham's online marketing expertise is drawn from the
hands-on experience of founding FinanCenter.com in 1995, a consumer Web
site which became profitable within nine months from selling leads to
financial institutions such as Household Finance, Chase, and
Countrywide.
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Max Dietshe
Senior Strategist
Addison
Max Dietshe is a senior marketing communications strategist who
conceives and implements a broad range of simplified communications and
business literature projects, primarily in the financial services
industry. His clients include Merrill Lynch, T. Rowe Price, Guardian
and other top-tier firms.
Max joined Addison from OppenheimerFunds, where he served as
Director of Marketing Communications, overseeing a 40-person department
of designers, writers, print buyers and account executives. He
previously spent 12 years at Deloitte & Touche. There, he held a
variety of writing and marketing communications roles in the firm’s
international organization. Max also served as a proposal writer for
the Tri-State (New York, New Jersey and Connecticut) region, and built
and managed the region’s Proposals and Sales Support Group.
In his last position at Deloitte, Max served as Director of
Marketing Communications for the Tri-State Region, leading a 30-person
team responsible for internal and external communications, proposals
and sales support, PR and advertising, and new media.
Max started his career in the non-profit arena, where he
managed the publications program for the British-American Chamber of
Commerce. In that role, he created and marketed the Directory of U.S.
Subsidiaries of British Companies.
Married with one child, Max plays guitar, banjo and mandolin in
a variety of musical genres and settings. He is an avid reader who also
enjoys skiing, wilderness canoeing, distance running and yoga.
Max earned a BA and an MA from Columbia University.
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Ron Radojkovic
Senior Director of DOC1’s Electronic Document Management (EDM)
Group 1 Software
Ron Radojkovic is currently the Senior Director of DOC1’s
Electronic Document Management (EDM) product suite at Group 1 Software.
He is responsible for managing the various development teams and
development strategies for the EDM products. Mr. Radojkovic is also
involved in the product support of international sales activities
including EMEA and the Far East. Ron has been working in the EDM market
space since 1994 and joined Group 1 in 2001 when the company acquired
Vision-R eTechnologies, Inc., where he was responsible for the overall
development of the product as well as managing key relationships with
strategic business partners. His professional experience includes
various senior IT/IS positions in the telecommunications and financial
services industries. |
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Madeleine Yates
Madeleine Yates is Director, Total Merrill Marketing for Merrill
Lynch’s Global Private Client Group. She directs the alignment of all
aspects of client communications with Total Merrill for notifications,
financial statements, and product offers. She recently led a team to
develop and implement the Owner’s Manual – a new method of
consolidating communications with clients when they open a new account
with Merrill Lynch.
Through her career at Merrill Lynch, Madeleine has worked within
several of the Firms business groups and driven many strategic
initiatives. Prior to her current role, she was Director of Six Sigma
for Marketing. Preceding this, Madeleine managed Business Planning for
Marketing, Market Research, the New Product Review Committee and
Strategic Planning. She was instrumental in helping Merrill Lynch’s
Credit Corporation win the Malcolm Baldrige National Quality Award in
1997 and U.S. Private Client win the NJ Quality Achievement Award in
1995. Madeleine joined Merrill Lynch in 1991 as a Quality Professional.
Prior to joining Merrill Lynch, Madeleine was employed in the
Solar Energy industry as a Product Reliability expert. She traveled
extensively to other countries as a US representative to foster global
quality standards for the industry.
Madeleine holds an MBA from St. John University and a B.S. from
Thomas Edison State College. She is a Six Sigma Black Belt, a Certified
Quality Engineer and is Series 7 registered.
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Milind Agtey
Chief Operating Officer
Milind has over 25 years of experience in business operations and technology.
He received his MBA from the University of Notre Dame and then joined a regional accounting and consulting firm.
There
he was the partner on many engagements involving the management of
large projects.
After leaving the consulting firm he was involved in a leadership role
with a company that offered business services including payroll,
insurance and call center support to clients, on a national basis.
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Curtis Thompson
National Vice President
Data Impact
Curtis Thompson is a National Vice President at Data Impact, the
leading provider of integrated document archiving services. His
responsibilities include establishing strategic relationships and
national business development. He is actively involved in product and
service definitions, marketing, and sales.
Prior to joining Data Impact in 2002, Curtis spent two years as
Vice President of Sales at a data warehousing consulting group in
Austin. He also played a key role in the startup of a software
development firm in Austin. Curtis spent six years with Epsiia
Corporation where he managed multiple national and international
partner relationships.
Curtis has been a frequent speaker at industry conferences
discussing best practices in electronic archiving and integration
schemas.
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Andrew Seibert
Vice President, General Manager and Editorial Director
SmartMoney
Custom Solutions SmartMoney Custom Solutions is a joint publishing
venture between Hearst Communications, Inc, and Dow Jones & Co,
Inc. Custom Solutions creates private-label content for clients, but is
also the custom publishing arm of SmartMoney, Barron’s and The Wall
Street Journal, and so can tap into those brands when strategically
appropriate. Andrew oversees all business and editorial operations for
SmartMoney Custom Solutions, and reports directly to the Chairman and
Editor in Chief of SmartMoney and Barron’s. Also, Andrew personally
reviews all editorial content and design created by SmartMoney Custom
Solutions.
Andrew Seibert joined SmartMoney in February 1999 as creator and
leader of the Custom Solutions division. He brings 18 years experience
in financial management and marketing experience to his position.
Before coming to SmartMoney, Mr. Seibert was general manager of Money
magazine’s Education Services, a division of Time, Inc., which focused
on retirement and investment-education products. He has served as vice
president of marketing at a division of GE Capital, and as a marketer
at American Express Travel Related Services. Mr. Seibert earned his
undergraduate degree at Wesleyan University and his MBA at Columbia
University.
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Lou Carbone
Founder, President and Chief Experience Officer
ExperienceEngineering, Inc.
Lou Carbone is the Founder, President and Chief Experience Officer
of Minneapolis based experience management firm, ExperienceEngineering®
Inc. He is also the author of Clued In – How to Keep Customers Coming
Back Again and Again (Prentice-Hall, 2004).
He has spent more than two decades in a broad range of industries;
travel, healthcare, retail, technology, financial services,
manufacturing, education and distribution, leading the world in the
development of applicable experience value management theory and
practice. Widely recognized as a thought leader in academic and
business circles in the field of experience value creation, and the
originator of the first and only method for experience value management
optimization, he has lectured and his theories have been taught at
leading institutions like the Harvard Business School, Columbia
Business School, Texas A&M, University of Texas, Carlson School of
Business at the University of Minnesota and the Parsons School of
Design among others.
He is an internationally recognized author of numerous published
articles, a business speaker, member of the National Speaker’s
Association, an adjunct faculty member at the IBM Advanced Business
Institute, sits on the American Management Association Sales and
Marketing Council, Co-Chairman of the Board of Directors of Health
Quality Partners, Inc., a member of the Board of Trustees at Brown
College, serves on the editorial board of Healthcare Design Magazine
and the nominating board for Fast Company magazine’s "Customer First"
Awards.
He’s worked with companies like Royal Bank of Canada, Avis, General
Motors, IBM, Taco Bell, H&R Block, Deluxe Financial Services,
Office Depot, Audi of America, North Central Technical College,
University Hospital, Augusta, GA., The Health and Wellness Center, by
Doylestown Hospital, Best Buy.
Prior to founding Experience Engineering he was an advertising
executive having worked for major agencies in New York, Detroit and
Minneapolis including Campbell-Ewald Advertising, Grey Advertising,
Manoff Geers Gross and worked with companies ranging from American
Tourister Luggage, National Car Rental, Walt Disney World to Eastern
Airlines and Howard Johnson.
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Bill Wreaks
President & CEO
The Wreaks Media Corporation
Bill Wreaks is President & CEO of The Wreaks Media Corporation,
a publishing and consulting company with specific focus in financial
and business advertising. In 2004, the company will launch a
professional quarterly, The Journal of Financial Advertising &
Marketing along with a companion website, financialadvertising.com. WMC
also publishes mediaPOV (www.mediapov.com), an online strategy-centric
magazine for the media industry. The Wreaks Media Corporation maintains
offices in New York City and a support office in London.Mr. Wreaks is
also the President of The Financial Communications Society. The FCS is
a non-profit, 225-member organization based in New York and is the
world’s leading hub for financial marketing and communications
professionals. The FCS was founded in 1967. In 1994, it established The
FCS Portfolio Awards, to recognize creative excellence in financial
advertising. Now in its tenth year, The FCS Portfolio Awards brings
together financial advertising’s leading creative minds and over 550
financial advertising professionals. Wreaks co-chaired the event in
2000 and, as president, delivered his State-of-the-Industry address
last May.Under his tenure as FCS President, Wreaks has focused the
Board of Directors’ efforts around delivering “value, to our
membership, our industry and society” and has added committees in the
areas of education, thought leadership, and outreach. In partnership
with New York University, Wreaks lead the FCS to establish a
joint-venture course offering in financial services marketing to
“further raise the bar of excellence” in financial advertising today.
Moreover, Wreaks has focused the efforts of The FCS to assist
charitable organizations. With The FCS Board, he is overseeing several
major fundraising activities, including The FCS Race for Kids, in
Stowe, Vermont (www.fcsraceforkids.org) in January of 2004.Prior to the
formation of WMC, Wreaks served as Managing Director of Doremus Media
Group, the global media arm of Doremus Advertising. Under Wreaks’
leadership, DMG tied together the media resources of six global Doremus
offices. Doremus is the largest financial advertising agency in the
world and is owned by Omnicom (NYSE: OMC). Doremus clients include over
65 banking institutions worldwide and was founded in 1903.Wreaks joined
Doremus in 1998. During his tenure, he also served as the company’s
leading resource for e-business and interactive strategies, and
spearheaded the formation of The Wall Street Network an online network
serving financial notice advertising to The Wall Street Journal Online,
The New York Times Digital, FT.com and others. In 2002, Wreaks took on
the challenge of reforming Doremus’ media-only unit, and was named
Managing Director of Doremus Media Group.Wreaks began his media career
in publishing with Playboy Magazine. He then went on to launch his own
magazine publishing company in the early 1990’s. Here, he published two
lifestyle magazines and was a pioneer in online publishing.Mr. Wreaks
has presented to numerous professional groups regarding advertising,
agency relations, interactive media, convergence and ebusiness
subjects. Most recently, Wreaks spoke at “AD:TECH,” the premier
electronic advertising conference in New York. Wreaks has toured the
United States on the Advanced Marketing Faculty for a network of over
1100 advertising agencies, speaking on new media and emarketing topics.
His advertising opinions have frequently appeared in the business
press. He has also written and has published several in-depth business
plans for the advertising industry such as nubiz.com, @gency and
POVportal.Wreaks earned an MBA in International Business from the Katz
Graduate School of Business at the University of Pittsburgh. This
full-time program was conducted in the United States, Prague, Milan,
and Paris. He earned his undergraduate degree from The School of
Commerce, Economics and Politics at Washington & Lee University. He
is a graduate of South Kent School.In his spare time, Wreaks has
applied his knowledge of media and publishing to a passion for his home
state of Vermont as he is the founder and publisher of The Vermont
Planet (www.vermontplanet.com), an online consumer magazine delivering
“the Vermont experience to Vermont enthusiasts around the world.”Though
his roots are in Vermont, Mr. Wreaks resides on mid-town Manhattan's
East Side with his wife, Samantha and daughter Chloé.
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Pat McGrew
Director of Document Solutions
Pitney
Bowes Management Services
P.C. (Pat) McGrew is currently the Director of Document Solutions for
Pitney Bowes Management Services, working in the Strategic Technology
Group. She brings a diverse background to the job, which includes
providing expertise in all facets of document creation, management, and
distribution to PBMS and other Pitney Bowes business units.
She began her professional career as a reporter, editor, and writer for
TV news organizations, archeological consulting groups, the music
industry, and car racing magazines. In 1980 she changed direction and
moved into Technical Writing and end-user documentation design and
implementation for software products. After completing assignments to
create documentation for accounting systems, MRP and Order Entry
systems, backup and disaster recovery test plans, and computer center
operations manuals, she took a position working for an insurance
application developer. From 1984 to 1989 she served as Manager of
Documentation, responsible for the creation and implementation of the
end user documentation for all products created by the leading vendor
of merging applications in the insurance industry. She also developed
training and worked as a consultant to the Product Development
organization on user interface, application design, and on special
projects.
In 1989 she left and, with Bill McDaniel, formed GenText, inc. where
she was the company president and chief evangelist until its sale in
1998. In her role at GenText McGrew was responsible for all financial
operations, the management of the Marketing, Professional Services,
Technical Support, and Documentation areas. She also developed and
taught the first classes in All Point Addressable architectures, type
and document design, and migration plan development for GenText
customers and OEMs. In consulting engagements she worked with client
companies in solution design and helped to develop migration plans.
She is author of several books, and the co-author of many books with
Bill McDaniel, including the first book published that covered
mainframe-based publishing. In House Publishing in a Mainframe
Environment (2 editions) and Online Text Management: Hypertext and
other techniques, were published by McGraw-Hill. In 1998 they formed a
business press, MC2 Books, and now publish business titles, including
their own Wrestling Legacy Data to the Web and Beyond, Critical Mass: A
Primer for Living with the Future, and Faking It: Wireless Networking,
as well as Kevin Craine’s Designing a Document Strategy.
McGrew is also the editor of Xplor International’s Xploration Journal
and the monthly online newsletter, The Xplorer, for Xplor
International. She is the author of many articles in the trade press
for publications including Document magazine, PrintWriter,
WhatTheyThink.com, and has been a regular contributor to
OutputlLinks.com. She is a regular speaker at Xplor, Seybold, Comdex,
OnDemand, and other industry trade shows and conferences.
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Neil Bathon
President
Financial Research Corporation
Neil Bathon founded FRC in 1987 in order to assist investment
managers with industry trends analysis and competitor research. Now in
its 16th year, FRC is one of the premier research and consulting firms
serving the financial services industry. FRC's focus on the marketing
and distribution of investment products has enabled the firm to grow to
serve more than 200 clients last year. These clients represent over 95%
of the assets under management in packaged investment products.
Today, Mr. Bathon oversees the activities of a Boston-based staff of 25
professionals, who support a broad array of clients including
traditional Mutual Fund Groups, Banks, Insurance Companies, Brokerage
Firms, Accounting Firms, Law Firms and Institutional Money Managers.
Under his guidance, FRC has been an innovative leader in developing new
research services and analytical methods while expanding beyond mutual
funds to cover ETF's, VAs, Separate Accounts, Retirement, Hedge Funds
and 529 Plans.
Under Mr. Bathon's guidance, FRC has become a heavily relied upon
source of data and insight for leading U.S. business publications
including The Wall Street Journal, The New York Times, Barron's,
Investors Daily, USA Today, Money, Fortune, Business Week, and
InvestmentNews. Mr. Bathon has also appeared on CNBC, CNNfn, and
Bloomberg.
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Robert Reeder
CIO/CTO
W. A. Wilde
Robert Reeder joined W. A. Wilde as CIO/CTO in 2000 with 25 years of
Information Systems experience. He is responsible for providing the
technology leadership and direction in support of Wilde's strategic
plan and delivery of solutions to clients. Robert brings to Wilde an
extensive knowledge of database systems and integrated Internet-based
solutions. Prior to joining Wilde, Robert served as Chief Technical
Officer for Workmode, Inc. and MediQual Systems, Inc. Before that he
was Technical Director for Geographic Data Technology, Inc. Robert has
a dual degree in Computer Science and Cognitive Psychology from
Dartmouth College. |
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David Maher
Vice President of Corporate Marketing Services
Fidelity Investments
Dave is Vice President of Corporate Marketing Services at Fidelity
Investments. He is responsible for developing and managing print and
electronic fulfillment, email, and financial publishing for a number of
Fidelity’s operating companies. In this position, Dave led the
development of Fidelity’s first print-on-demand fulfillment
applications and drove the creation of an industry-first eFulfillment
capability.
Dave has worked at Fidelity for over 17 years, and has held a variety
of positions in product marketing, marketing communications,
competitive research, and business analysis.
Dave is also Chairman of the Investment Company Institute’s Shareholder Communications Committee
Dave earned a Bachelor of Arts degree from Miami University in 1985,
graduating with a double major in Economics and Political Science. He
also received a Masters of Arts degree from Miami University in 1986,
in Economics
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Mike Ellison
Vice President
Corporate
Insight, Inc.
Mike Ellison is Vice President of Corporate Insight, Inc., which
specializes in market research and competitive analysis for the financial
services industry. The firm was founded in the early '90s to address the
competitive research needs of marketing executives in the financial services
space, developing the first Broker Monitor Report in 1995. In 1996, when
financial services firms began to adopt and leverage the Internet as a sales
and service channel, Mike joined Corporate Insight to launch e-Monitor,
which focuses on the brokerage industry's use of the Internet as a primary
communications vehicle to interact with their clients. Following the success
of e-Monitor, the firm began covering the mutual fund, banking, and card
industries and is now the recognized leader in competitive research for the
financial services industry.
Prior to joining Corporate Insight, Mike was an associate at
CommScan (now Dealogic), which provides investment banks, asset managers and
corporations with in-depth transaction information and analysis on the
equity and fixed income capital markets, credit markets and the mergers and
acquisitions market.
Before CommScan, Mike was a performance measurement analyst at
Effron Enterprises, which provides portfolio accounting services to pension
funds and the brokerage industry.
Mike holds a bachelor's degree in Marketing and Finance from
Syracuse University.
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