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General Sessions |
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Concurrent
Session 1 |
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Concurrent
Session 2 |
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Tuesday, September 20
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7:30 - 8:45 am |
On-site Registration and Continental
Breakfast |
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8:45 - 9:00 am |
Welcome
-
Wes Ervin, Chairman, Advisory Council, The Healthcare
Communications Forum |
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9:00 - 9:45
am |
Keynote:
"Meeting the New Challenges in Healthcare Communications -
Dan Perrin, Executive Director, The HSA Coalition |
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9:45 - 10:00
am |
Refreshment
Break |
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10:00 -
11:00
am |
Panel: Trends
and Best Practices in Healthcare Communications -
Elizabeth
Gooding, Founder and CEO, Art Plus Technology,
Moderator
Garet
Hil, Rapid Solutions Group
David Sless, Director, Communication Research Institute
of Australia and Vice President, International Institute for Information
Design
Jim Lewis, Founder, Relationship Marketing
Louise Lavere, HealthNow NY |
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11:00 -
11:15
am |
Refreshment
Break |
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11:15
- 12:30 pm |
Personalization
in the Era of Privacy
Turning Cats into Dogs: Building Loyal Relationships Through Relevant
Communications - Jim Lewis, Founder, Relationship Marketing
Customization & Personalization in Healthcare Marketing -
John
Jones, Xerox
How branding and technology can help personalize education efforts -
Phil Micali, CEO, bWell International |
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12:30 - 2:00
pm |
Lunch &
Networking - Exhibits open |
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2:00 - 3:00 pm |
Case
Study: HealthNow NY - Re-engineering Health Documents for Greater Impact
-
Louise Lavere, HealthNow NY |
Testing
the Effectiveness of Healthcare Communications - Making a Measurable
Difference -
David Sless, Director, Communications Research Institute of
Australia and Vice President, International Institute for Information
Design |
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3:00
- 3:15 pm |
Refreshment
Break |
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3:15 -
4:30 pm |
Case
Study: AmeriHealth -
Leo Watt, AmeriHealth
Mark Patton,
Healthx |
Interactive
Communications
Interactive Communication for Health Behavior Change -
Zoe Strickler, Visual Communication Designer, University of Connecticut
The Challenge of Designing for Digital Delivery - Aaron Marcus,
Founder, Aaron Marcus and Associates |
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4:30 - 6:00 pm |
Cocktails and
Networking - Exhibits Open |
Wednesday, September 21
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7:30 - 9:00
am |
Registration, Continental
Breakfast, and Networking |
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9:00 -
9:30
am |
Keynote -
Judy
Norsigian, Co-Founder, Boston Women’s Health Book Collective
and Co-Author, Our Bodies, Ourselves |
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9:30 -
11:00
am |
The Convergence of
Finance and Healthcare -
John Young, Great-West Life, Moderator
Health Savings Accounts: What the Research Shows -
Lynette De Witt, Senior Research Analyst, Financial Research Corporation
Lessons Learned: What 401(k) Communications Can Teach Us About HSA
Communications - Deborah Stewart, President and CEO, Finity Communications |
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11:00 -
11:30
am |
Refreshment
Break |
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11:30 -
12:30 pm |
The Convergence of Printed and
Digital Communications: Print, Plastic, and Pixels -
Mark Mitchell,
Vice President of Business Development, Personix |
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12:30 -
2:00
pm |
Lunch &
Networking |
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2:00 -
3:00 pm |
Medical
information
Now What? The Search for Information After a Cancer Diagnosis? -
Judith Moldenhauer, Wayne State University and Co-chair of
Information Design Education, International Institute for Information
Design
Recruitment for Clinical Trials: Ensuring that Patients' Consent is
Truly Informed -
Jane Teather, Founder, JET Documentation Services |
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2:45 - 3:30
pm |
Conference
Wrap-Up -
Wes Ervin,
Director, Art Plus Technology
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The conference sessions, abstracts and presentations at the The
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