The Healthcare Communications Forum 2006
    
 Session ASession B
Monday, September 11
8:00 AM - 9:00 AM Registration and breakfast in Harvard Hall - exhibits open
9:00 AM - 9:15 AM Welcome
Wes Ervin
VP, Insight Forums and Events
Art Plus Technology

9:15 AM - 10:00 AM Keynote: Emerging Trends in Communications - At the Core of Consumer Empowerment
Joyce Flory
Principal
Communications for E-Business and Health

10:00 AM - 10:15 AM Refreshment Break - exhibits open
10:15 AM - 11:00 AM Top Trends in Healthcare Communications 2006
Brooke Billingsley
Vice President
Perception Strategies, Inc.

Brad Holmes
VP and Practice Leader, Healthcare & Life Science
Forrester Research

Louise Lavere
Senior Director, Corp. Communications & Affairs
HealthNow New York

Rick Morrison
CEO
Remettra, Inc.

Stan Nowak
President and CEO
Silverlink
Moderator:
Wes Ervin
VP, Insight Forums and Events
Art Plus Technology
11:00 AM - 11:15 AM Refreshment Break - exhibits open
11:15 AM - 12:00 PM The Communications Challenges of Consumer Directed Healthcare Plans
Raj Amin
President
HealthiNation

Robert Goldberg
Vice President
The Center for Medicine in the Public Interest

David Lenihan
CEO
CareGain, Inc.

Megan Spicer
Director, CDHC Product Strategy
Great-West Healthcare

Moderator:
Russell Lamontagne
President
Corinth Group Communications
12:00 PM - 1:30 PM Lunch in Harvard Hall - exhibits open
1:30 PM - 2:30 PM Creating Clear, Effective HRA EOBs through Member Research
Lauren Fleshler
Senior Strategist
Addison

Talking to the Baby Boomers and the Mature Market about Health and Health Insurance
Sue Anderson
Principal
Health Benefits ABCs

William Benson
Principal
Health Benefits ABCs

Marisa Scala-Foley
Associate Director
Access to Benefits Coalition

2:30 PM - 2:45 PM Refreshment Break
2:45 PM - 3:45 PM Case Study: How UnitedHealthcare Tamed the Complexity of Medicare Part D
Don Moyer
Designer
ThoughtForm Inc.

Patient Communications at the Point of Care
David Schofield
President and CEO
Skylight Healthcare Systems

3:45 PM - 4:00 PM Refreshment Break
4:00 PM - 5:00 PM Case Study: How BCBS of Florida Developed their Personal Health Report
Laura Palmer
Member Innovation Leader
Blue Cross Blue Shield of Florida

Warning: This Label May be Hazardous to Your Health
Mookesh Patel
Chair and Associate Professor
Arizona State University

5:00 PM - 6:30 PM Cocktail Reception in Harvard Hall - exhibits open
Tuesday, September 12
8:00 AM - 9:00 AM Registration and Continental Breakfast in Harvard Hall - exhibits open
9:00 AM - 10:00 AM How the Right Communications Can Boost CDH Plan Acceptance
Elizabeth Gooding
CEO
Art Plus Technology

Kathleen McCormick
Senior Vice President, Business Development
HSA Bank

10:00 AM - 10:15 AM Refreshment Break - exhibits open
10:15 AM - 11:15 AM Case Study: How Evanston Northwestern Healthcare created an online interactive ̉care pathÓ for patients and physicians
A.J. Melaragno
Assistant Vice President, Interactive Operations
Evanston Northwestern Healthcare

William Rogers
CEO
Ektron

Consumer Self-Help Tools
Zoe Strickler
Design Research Affiliate
Center for Health Intervention and Prevention

11:15 AM - 11:30 AM Refreshment Break
11:30 AM - 12:30 PM Portals: Powering Self-Service and Competitive Advantage
Peter Schidlowski
Senior Vice President and General Manager-Houston
Personix

Marketing Medicare to Seniors
Lindsay Resnick
Senior Vice President
Finelight

12:30 PM - 2:00 PM Insight Award Lunch Ceremony in Harvard Hall - exhibits open
Deborah Bosley
Director, Center for Writing, Language, and Lit.
UNC Charlotte

2:00 PM - 2:15 PM Farewell - conference and exhibits close
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