Home Agenda Speakers Sponsors Location Lodging Platinum Gold Silver Associatio Session ASession B Monday, September 11 8:00 AM - 9:00 AM Registration and breakfast in Harvard Hall - exhibits open 9:00 AM - 9:15 AM Welcome Wes ErvinVP, Insight Forums and EventsArt Plus Technology 9:15 AM - 10:00 AM Keynote: Emerging Trends in Communications - At the Core of Consumer Empowerment Joyce FloryPrincipalCommunications for E-Business and Health 10:00 AM - 10:15 AM Refreshment Break - exhibits open 10:15 AM - 11:00 AM Top Trends in Healthcare Communications 2006 Brooke BillingsleyVice PresidentPerception Strategies, Inc. Brad HolmesVP and Practice Leader, Healthcare & Life ScienceForrester Research Louise LavereSenior Director, Corp. Communications & AffairsHealthNow New York Rick MorrisonCEORemettra, Inc. Stan NowakPresident and CEOSilverlink Moderator: Wes ErvinVP, Insight Forums and EventsArt Plus Technology 11:00 AM - 11:15 AM Refreshment Break - exhibits open 11:15 AM - 12:00 PM The Communications Challenges of Consumer Directed Healthcare Plans Raj AminPresidentHealthiNation Robert GoldbergVice PresidentThe Center for Medicine in the Public Interest David LenihanCEOCareGain, Inc. Megan SpicerDirector, CDHC Product StrategyGreat-West Healthcare Moderator: Russell LamontagnePresidentCorinth Group Communications 12:00 PM - 1:30 PM Lunch in Harvard Hall - exhibits open 1:30 PM - 2:30 PM Creating Clear, Effective HRA EOBs through Member Research Lauren FleshlerSenior StrategistAddison Talking to the Baby Boomers and the Mature Market about Health and Health Insurance Sue AndersonPrincipalHealth Benefits ABCs William BensonPrincipalHealth Benefits ABCs Marisa Scala-FoleyAssociate DirectorAccess to Benefits Coalition 2:30 PM - 2:45 PM Refreshment Break 2:45 PM - 3:45 PM Case Study: How UnitedHealthcare Tamed the Complexity of Medicare Part D Don MoyerDesignerThoughtForm Inc. Patient Communications at the Point of Care David SchofieldPresident and CEOSkylight Healthcare Systems 3:45 PM - 4:00 PM Refreshment Break 4:00 PM - 5:00 PM Case Study: How BCBS of Florida Developed their Personal Health Report Laura PalmerMember Innovation LeaderBlue Cross Blue Shield of Florida Warning: This Label May be Hazardous to Your Health Mookesh PatelChair and Associate ProfessorArizona State University 5:00 PM - 6:30 PM Cocktail Reception in Harvard Hall - exhibits open Tuesday, September 12 8:00 AM - 9:00 AM Registration and Continental Breakfast in Harvard Hall - exhibits open 9:00 AM - 10:00 AM How the Right Communications Can Boost CDH Plan Acceptance Elizabeth GoodingCEOArt Plus Technology Kathleen McCormickSenior Vice President, Business DevelopmentHSA Bank 10:00 AM - 10:15 AM Refreshment Break - exhibits open 10:15 AM - 11:15 AM Case Study: How Evanston Northwestern Healthcare created an online interactive ̉care pathÓ for patients and physicians A.J. MelaragnoAssistant Vice President, Interactive OperationsEvanston Northwestern Healthcare William RogersCEOEktron Consumer Self-Help Tools Zoe StricklerDesign Research AffiliateCenter for Health Intervention and Prevention 11:15 AM - 11:30 AM Refreshment Break 11:30 AM - 12:30 PM Portals: Powering Self-Service and Competitive Advantage Peter SchidlowskiSenior Vice President and General Manager-HoustonPersonix Marketing Medicare to Seniors Lindsay ResnickSenior Vice PresidentFinelight 12:30 PM - 2:00 PM Insight Award Lunch Ceremony in Harvard Hall - exhibits open Deborah BosleyDirector, Center for Writing, Language, and Lit.UNC Charlotte 2:00 PM - 2:15 PM Farewell - conference and exhibits close Copyright@InsightForumsThe conference sessions, abstracts and presentations at the The Financial Communications Forum are copyrights of Insight Forums and the speakers. Privacy Statement