Who We Are

Elizabeth Gooding
President

Elizabeth Gooding is president of Insight Forums, an analyst and consulting firm that establishes business communities for communications professionals in highly-regulated industries.

Previously, she founded Art Plus Technology and established the firm as a premier provider of communication strategy, design, and development services for the financial services industry. Her experience includes information and process design, technology assessment, RFP development and outsourcing evaluations. Ms. Gooding was the editor of e.bill magazine until 2002 and has written for a wide variety of industry publications on process design, cross-channel branding, electronic presentment, content management and technology convergence.

Ms. Gooding has helped CIGNA (now Prudential Financial), Fidelity Investments and T. Rowe Price, among others, to streamline their business process, improve customer retention, and maximize new opportunities for document design, print and Internet technology.

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Steve Weissman
Senior Analyst & Program Director

A trade journalist and industry analyst since 1979, Mr. Weissman is known for his strong business sense, marketing savvy, and innate ability to pinpoint critical success factors for clients. This has enabled him to steward scores of successful consulting engagements, research programs, and industry forums for vendors, VARs, resellers, integrators, and buyers of information technology who are looking to maximize the value of their technology investments.

Now a 'senior sage' and Director of Insight Forums' live events and online communities, Mr. Weissman is highly regarded for his pragmatic analyses and populist style; as such, he is in constant demand as an industry expert and as a dynamic public speaker, a role in which he regularly 'wows' audiences at industry forums, user and channel conferences, and association annual meetings. Former Program Chair of the AIIM Conference Committee and ECM West, he also is an ongoing resource for the trade, business, and general press.

Before helping to establish Insight Forums as an independent force, Mr. Weissman was Senior Analyst and Director of Marketing at Art Plus Technology and NEPS, LLC. Prior to that, he was the founder of and principal at Kinetic Information LLC, a business strategy consulting and software industry analyst firm he led for 12 years. Other previous positions included Senior Consultant at Hurwitz Consulting Group, and Business Development Director at both BIS Strategic Decisions and Arthur D. Little Decision Resources.

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