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![Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […]](https://www.insightforums.com/wp-content/uploads/2015/02/Measure-twice-200x110.png "Measure Twice to Market Once")
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Measure Twice to Market Once
Posted August 10, 2024Here’s a classic client – marketing consultant interaction: Client: I want to improve customer satisfaction by 50 percent. Consultant: What is your customer satisfaction score now? Client: We don’t know. […]