DataMentors, LLC, a data quality, data management and business intelligence provider, has published a free eBook – “The Ultimate Data-Driven Marketer’s Guide to Success” – that shows marketers how to use data-driven solutions to acquire new customers and increase ROI.
“With the influx of bigger and faster data sets, marketers today are becoming technically savvier,” said Anders Ekman, President of DataMentors. “Big Data, social media, and digital marketing are part of everyday strategy discussions, and new technologies to reach these goals are on everyone’s radar.”
In The Ultimate Data-Driven Marketer’s Guide to Success, DataMentors explains the principles behind using data management, foundational and fast data sets, and analytics to drive marketing success. Key take-aways include how to:
- Integrate multi-channel data to better understand customers’ preferences, channel usage, lifestyles, and other key characteristics to develop targeted offers.
- Use Data-as-a-Service (DaaS) to establish robust customer profiles and gain deeper insights to fine-tune messaging and optimize customer interactions.
- Analyze customer data and develop predictive analytics to create personalized experiences and anticipate future needs.
- Develop integrated digital marketing strategies to better target consumers as they shop across multiple channels.
“By embracing a data-driven mindset, data has the potential to fuel every aspect of marketing success and drive business growth,” said Bob Orf, Chief Executive Officer of DataMentors. “However, it’s not about collecting every piece of data available. It’s about collecting the right data that can be used to create meaningful interactions with your customers.”
To learn more about how you can acquire more customers with data-driven strategies, read The Ultimate Data-Driven Marketer’s Guide to Success at: www.data-eBook.com.
About DataMentors, LLC
DataMentors is a provider of data quality, data management and business intelligence solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success. For more information, visit www.datamentors.com.
Source: PRNewswire
Elizabeth Gooding is the editor of the Insight Forums blog and president of Gooding Communications Group www.GoodComm.net
