New research from The Customer Experience Exchange for Financial Services US details the balancing act many Financial Services Customer Experience executives are facing between “keeping it personal”with their customers and driving efficiencies for the organization through automation.
Research participants include Cindy Chastain, SVP & Group Head, Global Customer Experience & Design, MasterCard; Jennifer Watkins, Global Head of Customer Innovation & Foresight, AXA; Maura Hunter, SVP Customer Experience, Fidelity and Kristin Julbert, Director of Customer Experience, BBVA.
Elizabeth Gooding is the editor of the Insight Forums blog and president of Gooding Communications Group www.GoodComm.net
